Music Square One
Music Publishing vs. Book Publishing
It’s been ten years since the record labels wiped Napster off the face of the earth. Unfortunately for them, hundreds of millions of songs still get shared every month and the music industry is no better off than when the digital revolution started. So they are Still losing money after all these years. But don’t accredit that to P2P or File Sharing – Video Games make more money than the total aggregate of ALL forms of entertainment – movies, music business, TV, radio, theme parks, you name it! Video Games were the real death knell for the Music Business. After all, you’re largest demographic was a younger audience – but when CD’s came out – a lot of people went back to buy their favorites – but that only lasted for a while and now Vinyl is making a comeback – but it’s not going to put a dent in Streaming! Which does NOT pay!
Book publishers went to school on the labels as e-books came into prominence. And now have over 60% of the market share – so watch as more and more book stores close just like record/CD stores did.
Book publishers like our other Company ButterMilk Media which is now putting out MORE BOOKS – we’ve licensed our books to make it easy for consumers to buy them on these new mobile devices whereas the record labels did their first deal to sell downloads five years after MP3s were introduced – and didn’t issue streaming licenses until relatively recently.
It may seem like history to you, but it’s only rock and roll as the labels are still headed the wrong way while book publishers are suing for the right to price their own books potentially making prices more attractive for consumers.
Pandora is the largest source of Internet music royalties to the record labels and Sirius XM is suing for the right to negotiate directly with individual artists. But 400,000 spins on Pandora will get you a grand total of $400.00 – that’s just a ridiculous return as you can’t even pay for the costs of production for that!
Now it’s time for the labels to learn their lesson and it’s also time for Book Publishers to make the change to E-Books! Nobody can say what the future holds, but the cloud, apps, and mobile tech is on the rise and it’s going to increase exponentially! But even with 4G – you’re not going to get what you want as fast as you want it – as the mobile carriers are NOT going to be able to handle the bandwidth!
So don’t be surprised if your phone or other mobile device get throttled back – as there’s ONLY so much bandwidth – and millions of new mobile users coming online every year!
We are definitely living in some interesting times!
May you find the success your looking for! Just be prepared to work HARD FOR IT!
All the best -
Steve Moore, B.A., J.D., Author
All of the above are Subsidiaries of:
NEW SOUTH DEVELOPMENT
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